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Signs
are communication mediums that respond to our mobile lifestyles. Signature
buildings such as the widely recognized McDonalds restaurant building
designs are signs. A facelift to a building such as the old western village
false storefronts is also considered a sign. Thoughtful use of the visibility
features of your business site expands your ability to communicate with
passersby.
When faced with the task of reviewing the many choices of signs available, it helps to approach it by first looking at the three primary locations in which you will typically use on-premise signs:
Keep in mind that there are dozens of possible sign options and configurations, each as unique as a business' needs.
Building mounted on-premise signs may be attached to the roof, parapet, marquee, or building fascia. These signs may be either parallel or perpendicular to the building surface.
Freestanding on-premise signs are generally supported by a structure attached to or cast in a foundation. . The structure and attachments to the foundation may be concealed with a decorative covering. Freestanding signs can be further enhanced by landscaping.
On-premise signs can be either internally or externally illuminated. For retail businesses, on-premise signs should be illuminated to accomplish communication with potential customers during nighttime hours.
Sometimes a building itself functions as a sign. This occurs most often with franchise and chain retail operations, where standardized (or "signature") buildings and colors, as well as traditional on-premise signs, announce the presence of the business.
Buildings also may be fitted or retrofitted with "trade dress" to design a theme. Retrofitting of a building-facade is often described as a "face lift." Both building and freestanding signs should be designed to echo the theme or trade dress.
Changeable copy boards or electronic message centers enhance a sign's effectiveness by providing space to advertise time dependent messages. Such sign or sign additions can be electronically controlled (the electronic message center), or changed manually (the changeable copy sign).
Interior on-premise signs are those that advertise the location of businesses located in a common building such as a mall, office building, entertainment complex. They have two major purposes:
Primarily, there are building mounted, freestanding and interior signs, within which are many types of signs. We will carefully review the many types of signs, and make a reccomendation after considering how well they will meet your location and business' needs. This will enable you to select the kind of signs you need for your greatest business success.
Here are descriptions of various types of signs you might use: